If you are a Business where getting clients on board, having key credentials are a must. If you are an seo expert working for a internet based company, it will elevate you from your colleagues as you have the very important GA expert knowledge certified by Google itself. The more certifications you gather in search engine optimization the better.
Google Analytics Individual Qualification (GAIQ) test deepens the knowledge on Google analytics. Passing the test would be a tough task especially if you are new to Google analytics. The test gives complete knowledge on how to improve a site with respect to its performance and every other aspect. It is difficult for an individual to improve the site without this knowledge. This test would be useful for those who maintain and run sites on the web. There are tips and tricks listed in the Google analytics guide. Taking a look at this guide would offer additional advice on the tips to get a good grade.
The GAIQ Test
The Google analytics Individual Qualification test is limited to 90 minutes. The test comprises of 70 multiple choice questions. Each question has two to five answers. The correct answer need to be selected among these, two to five answers. Some questions allow the candidate to choose all the applicable answers, missing even a single answer makes the attempt a wrong answer. The candidates can access the Google Testing center for a fee of $50. The test center allows the candidate to pause and come back to the question anytime. But the candidate needs to answer the question within five days. The test is an open book exam. The pass mark required to clear the test is 80%.
The topics covered in the exam can be accessed in the Google analytics IQ lessons also known as the Conversion University. This university is an online university where in the lessons can be accessed free of cost. The complete walk though of these lessons takes around two hours and fifteen minutes and they are in the form of PowerPoint presentations. Since the test is an open book exam, taking notes while going through these slides would help you while attempting the test.
Some of the topics that are covered in the exam are Accounts & profiles, Interface navigation, tracking code, interpreting Reports, traffic sources, Campaign Tracking & AdWords Integration, AdWords, Goals, Funnels Filters, Advanced Segments, Cookies, Regular Expressions, E-Commerce Tracking, Domains & Subdomains, Custom Reports, Motion Charts, Internal Site Search, Event Tracking & Virtual Page views.
One of the topics covered in the test is cookies. Cookies are not the regular homemade cookies that are being discussed here; they are related to the cookies in the internet explorer. Getting to know more about each of the above mentioned topics can be made easier by starting your preparation for the exam from the GAIQ lessons. The online university also has videos associated with each topic. Watching the videos at least twice will help you taking notes and also understand the topic in-depth. The GAIQ test has undergone a number of changes in terms of topics and the approach of conducting the exam. The latest update was in January 2012. Some of the topics that have been added to this new version are multi-channel funnels, real-time analytics, social plugin analytics, and flow visualization. Though the test is continuously being updated, the question pattern and the videos have not changed. One instance of this is the –utmc cookie, this cookie is not being used by Google analytics tracking code any more. It was used to determine the session status earlier. The details and information regarding this cookie is still available in GAIQ lessons and the videos and there are chances of the question related to this cookie being asked in the test as well.
If you have plans to attempt the test, here are some tips for you to keep in mind. The most important thing that needs to be remembered while taking any test, for that matter is to keep moving. Waiting or thinking for a long duration will lead to waste of time. Answer all the questions which you are familiar with, mark the questions which you can think and answer later. The questions which are absolutely not known to you can be left to be attempted at the end. After the first round, take another round answering question which you have marked. You have three choices: answer the question, mark it and answer them later or leave it incomplete. The best strategy is to answer the ones that you are sure about, mark the question which need some research and time and third is to leave the questions you have no idea about. During your second round, you can spend time evaluating and reviewing the questions with the mark. There is no negative marking which means no marks deducted for wrong answers. This is definitely a positive thing as far as the candidate is concerned as you have the freedom to answer the questions which you have no idea about.
Since the test is an online test, have the following resources open in your system: Google analytics IQ lesions, analytics account, Google help center and Jens Sorensen’s test notes. Few questions require some amount of research so having these resources open in your system will help you in verifying and attempting the questions faster.
Finally, if you pass the exam, you will get an official certificate from Google with the validity which is for eighteen months from the date of exam. The certificate however does not expose the percentage or the results. It will list the questions that you answered correctly.
Answering the questions depend mainly on how the candidate interprets the questions. They are very tricky and it is necessary to pay attention to every small information that’s mentioned in the question. Passing or failing in the test purely depends on how much attention you pay to the intricate details mentioned in the question.
In case you fail in the test, you can take up the test again after fifteen days, which means in a month you can take it up only twice. However, for each attempt you need to pay $50. So in order to save this fee you should try to pass the test in your first attempt.
In India very few individuals & companies are Google Analytics certified. Its gives a push in your career & add a bonus to your accomplishments when you are acquiring new clients.